Brokers Who Only Represent Buyers

I see advertisements from time to time for real estate brokers who only represent buyers. In these ads, the advertiser claims that this is a great deal for the buyer. Now I’m all for setting yourself apart as a professional and even developing a specific niche. However, I believe this particular approach isn’t “better” for the buyer and it might actually be bad for the buyer.

This is going to a short post because the answer to this is very simple. It comes down to negotiation. In order to effectively and successfully negotiate anything, you must have a full understanding of your opponent(s). In this case, the seller of the property and the listing broker. As a buyer’s agent, wouldn’t it make sense that in order to fully understand the mindset, motivations and approach of your opposition, you have a good deal of experience working as a seller’s agent?

I certainly believe so. So, if you’re in need of a representative to help you buy a home, wouldn’t it make sense to hire a broker that consistently represents both buyers AND sellers? Don’t you think you’d have a better advocate negotiating on your behalf and don’t you think you’d end up getting a better deal? Me too!

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