SO YOU WANT BETTER CUSTOMER SERVICE?

And so it goes, another post about customer service. I was thinking the other day. Why is it that we all seem to get poor customer service more often then we’d like? From what I can tell, there are three main reasons.

First. When most of us receive service that is less than what we deserve, we tend not to say anything about it. I’m not saying that you need to ream out the person at the KFC counter or always ask to “see your manager.” Mostly we just take it and move on instead of constructively letting the person right in front of you know what it is they could improve upon.

Second. Let’s say you have received less than stellar service. And you, unlike many, let it be known what was or wasn’t done. And, the response is poorly handled and/or nothing is done. But, you keep going back to that store or one of its other locations.

Third. You don’t receive good service and you don’t tell anyone. You go back again and you receive the same poor service and you don’t tell anyone. You go back again and you ... You see the cycle. The problem is you keep going back.

The only way business owners, executives, managers and line employees are really going to know that something needs to be done is when we as consumers stop spending our hard earned money at places that seem to be less than appreciative. Only then will they know how important it is.

Another and final thought; we also tend not to reward those businesses that do well, nor do we let them know when they’re doing well. So, the next time you receive great service, let that person know. Even better, let someone else know about it. Tell a friend. That’s how we will continue to receive great service from those places so far and few between. Refer them to others.

If you know of a great place you can recommend to others, visit www.iswami.com and submit your recommendation.