The site was developed with a few key elements in mind. First, I wanted to have a way to recommend to others and to have everyone recommend to each other the best locally owned and operated businesses in their cities. Next, I wanted it to be fast. Really fast. A lot of times I just want quick information and don't have time to weed through search engine pages (and I expect others feel the same.) And finally, it needed to be crisp, clean and easy to read. I didn't want it cluttered and I wanted everyone to be able to tell what was an ad and what was content just at a glance.
I believe all those elements and ideas were accomplished. Now the task shifts from development to adaptation. I decided when I began that I wasn't going to grow its use through advertisement, but instead by word of mouth. I want the users of the site to make it their own; make recommendations, patronize those businesses linked and to tell others about the site.
There are already one hundred and eighty cities throughout the United States represented so far. Within those city pages are some really great finds that you or I wouldn't have known about if not for the recommendations from others. That's the key. When you're looking for a good mechanic, or an Italian restaurant or a dentist, if you can, you ask a friend where they go. That's what iSwami is, a trusted friend.
So, the bottom line today is, when you find that great local restaurant, or climbing gym, or tattoo parlor or whatever, go to iswami.com and share with others. Also, now that you find the site useful and helpful, please, tell a friend!
Tony Rose
No comments:
Post a Comment